Finding myself
Finding myself
This is a case study in brand design, where I explore the strategy and storytelling behind crafting visual identities. I’ve come to see branding as a kind of poetry—distilling the essence of something into an image that feels both remarkable and rememberable. But doing it for myself has been unexpectedly difficult; I’m still learning who I am, and with every version of my website, I find myself rewriting that story all over again.
I tried to come up with a logo for my self. And this was my first try but I was not very happy with it because it did not represent me right.
I then reattempted to design a logo that truly felt like me. It’s still a work in progress—but for now, this is where I’ve landed, and here is my process
My color palette was inspired by the clothes I normally wear everyday
These are also some fun glyph pattern I created with the first letter of my name
This is the branding and design for the ITP Stupid Hackathon. The tradition is all about keeping things janky and ridiculous—we’ve even used a photo of George Bush with the Snapchat puppy filter in past years. This time, though, I wanted to keep that spirit of chaos while also making it look a little chic. Striking that balance was definitely a fun challenge.
